My team and I utilized extensive focus group research to identify trigger points among the audience we focused the game and packaging to hit those hot spots.ĭanger Zone! is a video board game based on Jurassic Park III for the PC. These products were a particular challenge because we were targeting a younger age group than most of the Jurassic Park games being published. Dino Defender is a side-scrolling video game, part of a multi-product lineup that I represented at Vivendi Universal Games.
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